Video marketing has become one of the most effective ways to reach audiences in this digital time, especially on mobile and social platforms.
According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands … more than any other type of content.
1. Video Shows Great ROI
91% of businesses feel video is an important part of their marketing strategy, and 83% believe that video gives them a good ROI [source].
More importantly, videos lead to sales. 79% of consumers said that they have been convinced to buy a product or service after watching a video!
Even though video production isn’t the easiest or cheapest, it pays off when you get the content right!
2. Video Commands Attention
Because video uses both visual and auditory senses, it easily dominates static images in capturing attention.
In a heat map study published by moz.com, the video shows that videos were particularlyl powerful in capturing attention compared to static image counterparts, even when the videos were not on the top of the SERP (search engine results page).
3. Video Builds Trust
Let the customers come to you by providing interesting and useful content. Video content is likely to engage and ignite emotions.
Effective marketing and explainer videos predent your products in a conversational form and helps consumers feel more confident purchasing online. 81% of businesses said that their explainer video has helped them increase sales, and 94% say that video has helped increase consumer understanding of their product or service! [source]
4. Social Platforms LOVE Video
If you want to make an impact on social media, you need to be posting videos.
48% of people said they’d more likely share video content than any other type of content on their social media, and 87% of people would like to see more video from brands!
Facebook has even said that “many creators who post videos on Facebook prompt discussion among their followers” and that live videos get SIX TIMES more interactions than static posts.
5. Google Loves Video and So Should You
A brand is 53 times more liekly to show up first on Google if you have a video embedded on your website.
In fact, video drives a 157% increase in organic traffic from SERPs! A number of factors influence ranking, but a big one is a recent Google search algorithm update – Hummingbird – which prizes “quality content” over keyword optimization.
Marketers who use video grow revenue 49% faster han non-video users, and help landing pages convert by 80% or more! [source]
image source: shareaholic.com/blog/video-marketing-seo-results/
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