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2023 Marketing Trends for Your Business
As you’re planning for your business’s 2023 marketing strategy, make sure that you keep in mind the trends for the year ahead. According to the Hubspot 2023 Marketing Industry Trends report, nearly 80% of marketers say their industry changed more in the past three...
SEO 101 for your Small Business
Have you heard that SEO, or search engine optimization, is a must-use strategy for small businesses, but don’t know where to start? You’re not alone. Only 36% of small businesses utilize SEO, but we think that many more should. This is why SEO strategy is baked into...
4 Tips for Marketing Your Small Business this Holiday Season
The holiday season is one of the most profitable times of the year for brands big and small as everyone has a reason to shop. Despite Covid-19 and geopolitical issues causing economic uncertainty like record inflation rates, consumers are still showing up in droves to...
Increase Conversion Rates with Gamified Emails
Your customers’ inbox is highly competitive ground. According to Earthweb, consumers receive over 100 emails per day. Email marketers who adjust their strategy to fit consumer needs are actually seeing higher open and engagement rates. According to recent statistics...
What is a Digital Creator, and how could they Boost your Business’s Social Media Strategy?
For the last 10 years, influencer marketing has only become more and more valuable for brands to use. Closer to its’ inception, this strategy was inaccessible for small businesses, as this strategy was reserved for celebrities or bloggers with massive followers, and...
How Short-Form Video Content Can Greatly Expand Your Reach
It’s been established that video content on social media is a powerful tool to grow brand awareness, gain clients and build connections. Short-form video content is the strongest form of video marketing in 2022, providing even more powerful outcomes. According to...
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