Wondering what the geofencing hype is all about? This article will explain what geofencing is, and why you need it for your business!
Geofencing works by targeting physical addresses using GPS data to serve our ads. We can serve ads all the way down to the building, such as specific hospitals, competitors, and even homes.
When a prospect’s location service of a device is turned on, our geofencing technology captures the device ID whenever a prospect walks into the geofence we built. Once they are in the building, they will now be served your ads across thousands of mobile websites and apps such as CNN, weather.com, words with friends, etc. This is helpful when you think of waiting times for a health clinic, let’s say.
Furthermore, these prospects are placed in our retargeting pool, and we can now serve your ads up to 30 days after they left! This of course helps drive more leads, elicit engagement, and help with brand awareness.
We can then refine this targeting even further with numerous combinations of demographic variables.