Case Study

Challenge

This client was having a hard time getting qualified leads from their previous marketing efforts. While they held high traffic and impression numbers, they had very few conversions. Studio99 was hired to increase the number of leads, increase the quality of the leads, and increase their conversions.

Solution

Given the size of the budget and demographic, we suggested using a combination of Facebook Ads and Retargeting. These particular channels and campaign types yield the lowest cost with a high return. We created ads tailored to user behavior, not just generic blanket ads, as well as creating custom landing pages to match the message and ads created. We conducted split tests to research which ads and landing pages worked best for each targeted demographic and campaign type.

Results

As a result of our marketing efforts, we were able to increase the amount of qualified users to their site, significantly increase the amount of leads, increase conversion rate, and significantly increase click through rate.

Measurable impacts

decrease in overall cpc