1. Get the home page right.
Don’t try and say everything on the home page. This is the most common mistake. You have plenty of opportunity throughout the rest of the site to explain what you do. Keep it short and concise.
2. Keep the navigation simple.
Try and rationalize all of your products or services into a few broad simple choices. Your user needs to be able to navigate easily through the site without getting lost or overwhelmed with links.
3. Search engine optimization.
It is important that your site is on the first page of Google but it must be with the right keywords. Make sure you spend time researching the most relevant keywords for you.
An intelligent SEO strategy can transform the conversion rate of a website.