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5 Reasons green screens are beneficial for your business:

by | Dec 1, 2017 | Blog, Multimedia Update

Using green screen, or chroma key technology, is beneficial for your business in many ways. Green screens allows videographers to layer any background with the subject being filmed. The subject is filmed against a green background, which is replaced in post-production by a digital background.

1. Professional Backgrounds

With a digital background set up, anyone can have a clean, professional looking background for his or her videos.

In the competitive world of video marketing and content creating, it is even more important than ever to make sure that your video stands out. 

A bald man wearing a dark suit and striped dress shirt stands against a bright green background, gesturing with his hands as if explaining something. | Studio 99 Multimedia A well-organized office with wooden shelves filled with books, a chandelier hanging from the ceiling, and a large wooden table surrounded by chairs. The table has a tray with a coffee pot, cups, and documents. Framed certificates and office equipment are visible in the background. | Studio 99 Multimedia A man with a shaved head, wearing a suit, is speaking and gesturing with his hands. He is standing in an office with wooden bookshelves filled with books, a chandelier hanging from the ceiling, and desks with computers in the background. | Studio 99 Multimedia

A woman with long, brown hair, wearing a red shirt, is smiling and pointing with both hands toward the text "Studio 99 Multimedia" on a white background. | Studio 99 Multimedia2. Branding

Green screen videos also provide a great opportunity to brand the piece with a company’s identity. You can add textures, colors, and other branding elements to the background to make the video standout. Not only does this make the video look clean and professional, but also it delivers constant advertising to the viewer.

 

Two women stand on a green screen set, posing for a photo. The set includes professional lighting equipment and a tripod. The room has wooden cabinets with decor items and potted plants on top. The women are dressed in dark clothing and appear relaxed. | Studio 99 Multimedia3. Control of environment

Recording in a studio instead of on-location ensures that the shoot will not be delayed for reasons beyond the videographers control, such as weather conditions, availability of certain locations, etc. Shooting all your videos against a green screen makes it easier to revisit projects in the future, and update any changes that might have taken place with company. You can shoot new interviews in the future and easily incorporate them in the existing video.

 

4. The use of any Location

You can transport your subject from the London Opera House to the beaches of Hawaii with just a few clicks of a mouse. It cuts down the cost on flying, renting locations. The possibilities are endless.

A woman with shoulder-length brown hair stands on a sandy beach with her arms crossed. She is wearing a dark trench coat. Behind her, the turquoise ocean waves lap the shore, and palm trees are visible in the background under a clear blue sky. | Studio 99 Multimedia A woman stands confidently with arms crossed inside an empty, ornate theater. She is wearing a dark coat and smiling, with the stage and rows of red seats visible behind her. The theater features intricate architectural details and warm, ambient lighting. | Studio 99 Multimedia

5. Its Affordable

Because video editing software has improved over the years and green screen keying has become increasingly popular and much more affordable. You can find green screen cloth and stands for affordable prices online. The use of multiple locations, renting out space and other various resources can increase the budget of the production. Sticking with a green screen can cut the production budget cost down.

A video camera filming a green screen backdrop. The camera's LCD display screen shows a live view of a green screen set-up with lighting equipment visible. | Studio 99 Multimedia

Now that you know the benefits a green screen provides for your business, contact Studio99 Multimedia for all of your video production needs.

Studio 99 Multimedia

509-654-7041

[email protected]

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