Video content on social media is proving to be the most powerful business asset for gaining new followers, growing your brand, and empowering communication.
Instagram, Pinterest, Facebook, Twitter, and even LinkedIn have progressively pivoted towards video as the format of choice. The rapid rise of social media has shown just how effective a video offering can be.
Here are 5 reasons video marketing is effective for your business:
1. Video boosts response on the part of your viewers
Video can lead directly to action. Studies show that 74% of users who watched an explainer-video about a product or service put more interest into it.
Most information transmitted to our brain is visual.
So, if already pictures can boost engagement, imagine what moving pictures can do to your communication efforts.
2. Video Appeals to Mobile Users
Video and mobile go hand in hand. YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting bigger and bigger.
3. Video Marketing Can Explain Everything
Are you launching a new product or a service? Create a video to show how it works. Are you providing bite size training? Users watch explainer videos to learn more about how to do something.
Certain types of video capture extra attention such as animated videos. Animation can bring concepts to life that no text or live video can. Animated videos are a perfect combination of entertainment, explanation, and simplicity. And they work.
4. Video is easier to consume
Today’s life is too busy to read long product descriptions or dig deep into services. Customers want to see the product in action. Video excitement is one of the most important driving forces of using video in your content marketing.
5. Video Gets More Exposure and More Engagement!
This is because video content typically performs best with most algorithms, based on the fact that it captures a viewer’s attention for longer.
The longer a viewer engages with a piece of content, the more likely an algorithm will boost that content to a wider audience increasing your exposure.
At Studio Multimedia 99 we can provide creative ways to share video content that will get you more engagement and exposure for your products, events, services, or ideas.
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